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Roger That Inspirationlabs Identitat Corporativa by Ruud Winder - Rebrandt

Roger That Inspirationlabs Identitat Corporativa by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.


FerroGràfic· 2023

Roger That Inspirationlabs Identitat Corporativa

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award de Ferro Winner in Gràfic Category

13,558

Verified Award Winner

Verify Award Status for #149319

Colors

The Design

About Roger That Inspirationlabs Identitat Corporativa

El suïcidi és la primera causa de mort entre els joves als Països Baixos. Rogier Hulst, un col·lega estimat i amic de l'equip de disseny, va morir massa jove. La seva mare va fundar Roger That per oferir a altres joves l'oportunitat de rebre refugi, una oïda atenta i assessorament. Com a jove dissenyador, Rogier tenia un logotip únic. Atès que Roger That va néixer de la mort de Rogier Hulst, l'agència va voler que el disseny partís del seu disseny. Basat en el logotip característic de Rogier van Hulst, el dissenyador va crear un sistema que representa la multicoloritat i la diversitat dels joves.

The Recognition

About the A' Design Award de Ferro

Roger That Inspirationlabs Identitat Corporativa és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Roger That Inspirationlabs Identitat Corporativa sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Roger That Inspirationlabs Identitat Corporativa és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Based on the typical R-logo of Rogier van Hulst, the designer made a block system that represents the multi-colouredness and diversity of the youngsters. Which way are you going? What movement is expected of you? The flexibility of the blocks stands for the freedom of moving, a message to all the (young) people; feel free to move to any direction.
Tags
Rogier van Hulst, branding, Roger That, Inspiratielab
Production Technology
For the corporate identity is printwork made, and also streetart and digital materials.
Design Challenge
To keep the design of Rogier van Hulst alive in this new identity.
Inspiration
Suicide is the number 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design.
Project Duration
2 months
Patents
2023 Ruud Winder - Rebrandt
Team Members
Ruud Winder - Rebrandt
Image Credits
2023 Ruud Winder - Rebrandt

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