Argent Gràfic · 2023
Bamboo Craft Festival La Il·lustració Narrativa Arquitectònica
- A' Design Award d'Argent 2023 in Gràfic
- CLIENT: Wing Sze Kung
- Estimated Number of Design Views: 38,682
- Verification code 8DDA159A4B · Verify this award
Colors
About Bamboo Craft Festival La Il·lustració Narrativa Arquitectònica
Com a resposta a la gran urbanització de Hong Kong i la pèrdua consegüent de la seva diversitat cultural, A Bamboo Craft Festival està dissenyat amb grans plataformes i estructures temporals de bambú elevades, creant una celebració espacial urbana per preservar i revitalitzar les cultures, tradicions i tradicions locals de la vida al carrer. i artesania. El festival té lloc anualment i té com a objectiu que el públic experimenti i explore les cultures i l'artesania locals al carrer mitjançant tallers i actuacions, que encarnen l'esperit de Hong Kong.
About the A' Design Award d'Argent
Bamboo Craft Festival La Il·lustració Narrativa Arquitectònica és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Bamboo Craft Festival La Il·lustració Narrativa Arquitectònica sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Bamboo Craft Festival La Il·lustració Narrativa Arquitectònica és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Press Kit
- Unique Properties
- In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong.
- Dimensions & Packaging
- Dimension of the illustration poster:
594mm x 841mm x 7 pieces
1000mm x 430mm x 2 pieces
Dimension of the storybook:
210mm x 210mm x 7 books - Tags
- illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship,
- Production Technology
- printed materials: printed illustration, storybook
- Design Challenge
- The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration.
- Research
- More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design.
- Inspiration
- Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation.
- Project Duration
- The project started at Jan 2022 and finished at June 2022 in Hong Kong
- Operation Flow
- The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo.
Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively. - Image Credits
- Wing Sze Wincy Kung
