Co-Grain Envasos de cereals de Lide Ma, Zhiyi Zou and Yuxuan Mao

El disseny Co-Grain Envasos de cereals de Lide Ma, Zhiyi Zou and Yuxuan Mao és un guanyador molt estimat del prestigiós 2023 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.

BronzeEmbalatge· 2023

Co-Grain Envasos de cereals

de Lide Ma, Zhiyi Zou and Yuxuan Mao

Client: Co-Grain

Guanyador del A' Design Award de Bronze en la Categoria de Embalatge

12,214

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El Disseny

Sobre Co-Grain Envasos de cereals

Co-Grain és un envàs de cereals que es pot convertir en un menjador per a ocells. L'envàs està fet de paper kraft d'alta resistència, que s'imprimeix, es recobreix, es troquela, s'enganxa i es conforma. Quan els cereals no es poden acabar abans de la data de caducitat, la caixa es transforma en quatre passos. Una anella d'estrip a la part superior forma un cordó per penjar-la, la base s'obre i s'hi insereix un suport per crear una plataforma dempeus, i s'estripa una obertura interior per accedir al gra. El disseny redueix el malbaratament d'aliments i ajuda els ocells a trobar menjar a les ciutats.

El Reconeixement

Sobre el A' Design Award de Bronze

Co-Grain Envasos de cereals és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Co-Grain Envasos de cereals sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Co-Grain Envasos de cereals satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
Dimensions i Embalatge: Length 86mm Width 100mm Height 225mm
Etiquetes: cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
Tecnologia de Producció: Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
Repte de Disseny: During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
Recerca: We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
Inspiració: We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
Durada del Projecte: The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
Flux d'Operació: This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
Patents: Patent application in process
Membres de l'Equip: Designer: Zhiyi Zou
Designer: Yuxuan Mao