Westlake Impression Disseny d'Identitat de Marca de Chao Yang

El disseny Westlake Impression Disseny d'Identitat de Marca de Chao Yang és un guanyador molt estimat del prestigiós 2023 A' Design Award de Ferro en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

FerroGràfic· 2023

Westlake Impression Disseny d'Identitat de Marca

de Chao Yang

Client: Zhejiang University of Finance & Economics

Guanyador del A' Design Award de Ferro en la Categoria de Gràfic

10,154

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #150340

Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Westlake Impression Disseny d'Identitat de Marca

Westlake Impression és un disseny d'identitat de marca creat per a una companyia d'arts escèniques a Hangzhou, Xina. L'espectacle es representa sobre una plataforma quadrada situada uns deu centímetres per sota de la superfície del Llac de l'Oest, amb el propi llac com a teló de fons. La identitat segueix un mètode descentralitzat. No es col·loca cap logotip al centre del reconeixement visual. En canvi, un sistema de grups gràfics conforma conjuntament la identitat. L'escenari quadrat i una finestra per a la promoció cultural urbana són els principals conceptes visuals. L'objectiu és reforçar el reconeixement de la marca.

El Reconeixement

Sobre el A' Design Award de Ferro

Westlake Impression Disseny d'Identitat de Marca és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Westlake Impression Disseny d'Identitat de Marca sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Westlake Impression Disseny d'Identitat de Marca és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
Dimensions i Embalatge: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
Etiquetes: Brand, Poster, Logo, West Lake, Traditional Culture
Tecnologia de Producció: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
Repte de Disseny: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
Recerca: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
Inspiració: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
Durada del Projecte: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
Flux d'Operació: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.