Kahisu Envàs de Beguda de Vinagre Japonès de Shinji Arashigawa

El disseny Kahisu Envàs de Beguda de Vinagre Japonès de Shinji Arashigawa és un guanyador molt estimat del prestigiós 2023 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.

BronzeEmbalatge· 2023

Kahisu Envàs de Beguda de Vinagre Japonès

de Shinji Arashigawa

Client: Applied Kansei Center

Guanyador del A' Design Award de Bronze en la Categoria de Embalatge

13,923

Guanyador de Premi Verificat

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Colors

El Disseny

Sobre Kahisu Envàs de Beguda de Vinagre Japonès

Kahisu és la beguda de vinagre japonès amb un missatge ètic, la primera al Japó. Està elaborada amb pells de taronja amarga, que prèviament es descartaven després d'exprèmer-ne el suc. El concepte de disseny és Disseny Artístic per a una Elecció Ètica. Per expressar els dos nous sabors que combinen l'acidesa del vinagre, la dolçor de la fruita i l'amargor de les pells de taronja amarga, així com el moment especial de beure-les, s'utilitza una ampolla tipus xampany, superposant el món artístic de dos grans artistes, Gauguin (Blend G) i Monet (Blend M). La caixa de regal utilitza un mínim de cartró per sostenir dues ampolles bellament.

El Reconeixement

Sobre el A' Design Award de Bronze

Kahisu Envàs de Beguda de Vinagre Japonès és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Kahisu Envàs de Beguda de Vinagre Japonès sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Kahisu Envàs de Beguda de Vinagre Japonès satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Dimensions i Embalatge: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Etiquetes: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Tecnologia de Producció: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Repte de Disseny: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Recerca: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Inspiració: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Durada del Projecte: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Flux d'Operació: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Membres de l'Equip: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa