Nu Us Supplement Identitat Visual by Salvita Bingelyte

Nu Us Supplement Identitat Visual by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

FerroGràfic· 2023

Nu Us Supplement Identitat Visual

by Salvita Bingelyte

Client: Salvita Design

A' Design Award de Ferro Winner in Gràfic Category

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Verified Award Winner
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Colors

The Design

About Nu Us Supplement Identitat Visual

Nu Us és una identitat visual per a una marca de suplements vitamínics. El logotip combina quatre lletres majúscules en una imatge cohesiva. Les lletres utilitzen una tipografia fina i uniforme amb vores nítides i un espaiat consistent, el qual manté la marca clara i fàcil de llegir. El suplement es ven en càpsules de dia i de nit. Les càpsules del matí es col·loquen en un flascó blanc i les càpsules de la nit en un flascó negre. Unes formes simples de sol i lluna en groc viu marquen la diferència. El disseny minimalista s'aplica a les etiquetes, targetes de visita i bosses de la compra.

The Recognition

About the A' Design Award de Ferro

Nu Us Supplement Identitat Visual és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Nu Us Supplement Identitat Visual sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Nu Us Supplement Identitat Visual és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logotype seamlessly blends four bold upper case letters into a cohesive image. Created using a sleek and elegant font, this logo is at once modern and timeless, conveying a sense of professionalism, sophistication, and strength. Thin strokes and sharp edges convey a sense of precision and attention to detail, while the even spacing and consistent thickness of the strokes ensure that the logo is easy to read and visually appealing.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm, Business card: 55 mm x 91 mm, Shopping bag: 320 mm x 172 mm x 260 mm
Tags: Supplement, immunity, logotype, visual identity, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The name was chosen for its simple words. Nu Us is pronounced as new us, therefore the meaning of the name is to feel new again. The primary objective was to develop a product that could induce a sense of tranquility, rather than adding more chaos to an already stressful life. Therefore, the design was opted for a minimalistic approach that would not overload the consumers with too many visual elements. Although this was challenging, it succeeded in creating a clean and simple design that stands out.
Research: Nowadays, it is crucial to have a design that is straightforward and uncomplicated. The brand has opted for a minimalistic approach, using basic fonts and limited colors that create a relaxed and uncomplicated vibe. Despite the simplicity, the design effectively distinguishes between the day and night capsules, ensuring clarity, functionality and quality.
Inspiration: Design studio developed the brand design, packaging and visuals for Nu Us vitamin supplements. As a result of the stress and anxiety caused by recent years, consumers are searching for ways to boost their immune system and improve their health. These supplements consist of two day and night pills that provide a balanced daily dose and maximum vitamin absorption, supporting immunity twenty four hours.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: The morning capsules are contained in a white bottle, whereas the night capsules are placed in a black bottle. The packaging has been designed in a simple yet elegant manner using the colors black and white to reflect the highest quality. Additionally, to make the design more appealing, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, happiness and has the ability to infuse energy, and evoke positive emotions.