Oat Milk Envasos per a Begudes by Wallrus Design Studio

Oat Milk Envasos per a Begudes by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2023

Oat Milk Envasos per a Begudes

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner
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Colors

The Design

About Oat Milk Envasos per a Begudes

Oat Milk és un disseny d'envàs per a una beguda vegetal a base de civada. L'envàs és una caixa de cartró asèptic de 85 mm d'amplada, 85 mm de profunditat i 230 mm d'alçada, i els gràfics s'apliquen mitjançant impressió flexogràfica. A l'envàs apareixen il·lustracions de joves amb diferents estils de vida per presentar la beguda com a nova i nutritiva. Els hàbits diaris saludables es mostren dins de les imatges d'una manera subtil. El disseny pretén destacar a la prestatgeria i convidar els consumidors que encara no coneixen el gust de la llet de civada a provar-la.

The Recognition

About the A' Design Award de Bronze

Oat Milk Envasos per a Begudes és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Oat Milk Envasos per a Begudes sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Oat Milk Envasos per a Begudes satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio