Sogno Jewelry Design Sistema d'Identitat de Marca de Named Co. Creative Agency

El disseny Sogno Jewelry Design Sistema d'Identitat de Marca de Named Co. Creative Agency és un guanyador molt estimat del prestigiós 2023 A' Design Award de Bronze en la Categoria de Competició de Disseny de Publicitat, Màrqueting i Comunicació.

BronzePublicitat· 2023

Sogno Jewelry Design Sistema d'Identitat de Marca

de Named Co. Creative Agency

Client: Sogno

Guanyador del A' Design Award de Bronze en la Categoria de Publicitat

31,119

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #151075

Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Sogno Jewelry Design Sistema d'Identitat de Marca

Sogno Jewelry Design és un sistema d'identitat de marca creat per a una marca de joieria. El logotip deriva de formes vegetals, amb una corba que recorda una tija i detalls extrets de fulles afegits a una tipografia amb serifa. La figuera s'utilitza com a motiu principal. Un cercle és l'element clau i fa referència a un anell i a la connexió entre dues persones. La identitat s'aplica a il·lustracions, colors, senyalització, bosses de compra, l'interior de la botiga i fulls de comanda. L'estoig circular de l'anell s'obre com una flor en florir, i es van provar cinquanta prototips.

El Reconeixement

Sobre el A' Design Award de Bronze

Sogno Jewelry Design Sistema d'Identitat de Marca és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Sogno Jewelry Design Sistema d'Identitat de Marca sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Sogno Jewelry Design Sistema d'Identitat de Marca satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Etiquetes: Jewelry, Brand, Package, Identity, Symbol
Repte de Disseny: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Recerca: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiració: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Durada del Projecte: The project started in October 2020 in Seoul, and finished in March 2021.
Flux d'Operació: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Llegir la Nota de Premsa

Patrocinat