Lucky Forever Tea Envasat de Te by Shenzhen Banana Design Co. Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.
BronzeEmbalatge· 2024
Lucky Forever Tea Envasat de Te
by Shenzhen Banana Design Co. Ltd
Client: Shenzhen Banana Design Co. LTD
A' Design Award de Bronze Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Lucky Forever Tea Envasat de Te
Lucky Forever Tea és un disseny d'envàs de paper per a te Pu-erh. La caixa conté cinc bosses de te rodones, una per a cada dia de la setmana laboral. Un compartiment de malla a l'interior permet infusionar-lo sobre la marxa, a l'oficina o durant els viatges. La caixa de paper extraïble està impresa i estampada en làmina metàl·lica. Les il·lustracions, d'estil modern, mostren motius tradicionals de bon auguri com grues, carbasses, peònies, garses, carpes koi, fanalets i lingots. El disseny festiu porta desitjos per a un futur millor. L'objectiu és fer que el te Pu-erh resulti senzill i atractiu per als consumidors joves.
The Recognition
About the A' Design Award de Bronze
Lucky Forever Tea Envasat de Te és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Lucky Forever Tea Envasat de Te sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Lucky Forever Tea Envasat de Te satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future. - Tags
- Tea Packaging、Lucky Forever
- Production Technology
- The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
- Design Challenge
- Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee. - Research
- This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future. - Inspiration
- The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future. - Project Duration
- The project was completed in Shenzhen in August 2022
- Team Members
- Creative Director: Yang Qianfu
Creative Director: Lin Xupan
Design Director: Lin Songcai
Planning Director: Xu Zhanli
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