Pavanpet Aliments per a Mascotes by Mohsen Koofiani

Pavanpet Aliments per a Mascotes by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2024

Pavanpet Aliments per a Mascotes

by Mohsen Koofiani

Client: Pavanpet

A' Design Award de Bronze Winner in Embalatge Category

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Colors

The Design

About Pavanpet Aliments per a Mascotes

Normalment, com que els humans consideren les mascotes com a membres de les seves famílies i com a fills, el disseny de l'embalatge és de tipus dibuixos animats. L'ús de personatges pot enfortir la connexió amb l'espectador i crear un entorn atractiu. Com a resultat, l'embalatge té una connexió visual prominent i especial. Les cares dels animals estan dissenyades de manera molt intel·ligent i els seus somriures i felicitat són clarament visibles, cosa que mostra l'efecte d'aquest producte en ells. L'ús de colors senzills sense detalls crea una millor comprensió de la imatge i el propòsit.

The Recognition

About the A' Design Award de Bronze

Pavanpet Aliments per a Mascotes és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Pavanpet Aliments per a Mascotes sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Pavanpet Aliments per a Mascotes satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani