Neev Envàs de Gelat by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.

FerroEmbalatge· 2024

Neev Envàs de Gelat

by Mohsen Koofiani

Client: Neev

A' Design Award de Ferro Winner in Embalatge Category

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Colors

The Design

About Neev Envàs de Gelat

En aquest disseny, en què els productes porten noms basats en tècniques musicals, es busca harmonitzar les il·lustracions de l'envàs amb el nom de cada producte. Les il·lustracions estan dibuixades de manera senzilla amb una tècnica elegant i diversos colors segons el gust de cada gelat. En el disseny d'aquest embalatge, s'ha creat una interacció entre la música i els sabors del gelat. L'objectiu d'aquest embalatge és combinar les diferents sensacions d'escoltar música i menjar gelat. Així, potser voldreu experimentar-ho i escoltar una peça musical amb la mateixa temàtica mentre mengeu gelat.

The Recognition

About the A' Design Award de Ferro

Neev Envàs de Gelat és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Neev Envàs de Gelat sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Neev Envàs de Gelat és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
Dimensions & Packaging: Capacity: 170 ml
Mouth: 80mm
Depth: 62mm
Tags: Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
Production Technology: Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
Research: Behavioral examination, etc
Inspiration: The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
Project Duration: The project started in October 2022 and finished in April 0223 in Shiraz, Iran
Operation Flow: The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
Image Credits: Illustrator / Creator: Mohsen Koofiani