Kanpai Envasos per a Licor de Cítrics by Hui Tu

Kanpai Envasos per a Licor de Cítrics by Hui Tu is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.

FerroEmbalatge· 2024

Kanpai Envasos per a Licor de Cítrics

by Hui Tu

Client: Hungkung University

A' Design Award de Ferro Winner in Embalatge Category

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Colors

The Design

About Kanpai Envasos per a Licor de Cítrics

Kanpai és un disseny d'envàs per a un licor de cítrics produït a la ciutat de Taichung, Taiwan. La ciutat de Taichung és la major zona de cultiu de cítrics de Taiwan, tot i que el licor de cítrics local era poc habitual, per la qual cosa es va desenvolupar un nou mètode de processament per a aquesta beguda. El nom Kanpai significa "fins al fons" en xinès i fa referència a una celebració. Imatges geomètriques de cítrics tankan i ponkan formen les icones principals de l'envàs. La textura de la pell dels cítrics es mostra mitjançant un envernissat parcial i un perforat. L'envàs mesura 80 per 80 per 240 mil·límetres.

The Recognition

About the A' Design Award de Ferro

Kanpai Envasos per a Licor de Cítrics és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Kanpai Envasos per a Licor de Cítrics sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Kanpai Envasos per a Licor de Cítrics és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022