Novus Organics ACV Disseny d'Envasament by Shashwat Das and Ruchi Gada - Almond Branding

Novus Organics ACV Disseny d'Envasament by Shashwat Das and Ruchi Gada - Almond Branding is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2024

Novus Organics ACV Disseny d'Envasament

by Shashwat Das and Ruchi Gada - Almond Branding

Client: Novus Organics

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #152622

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Colors

The Design

About Novus Organics ACV Disseny d'Envasament

Novus Organics Apple Cider Vinegar tenia l'objectiu d'establir un estàndard de qualitat sense igual al mercat indi, superant els rivals en concentració i puresa. Aquest disseny d'envasament es va crear per complementar la seva singularitat, emfatitzant la simplicitat i l'elegància. L'etiqueta neta i transparent mostra la bellesa natural del producte. Utilitzant un estil de dibuix de línies minimalista, el disseny captura l'essència dels ingredients orgànics seleccionats a mà, alineant-se amb un compromís amb l'excel·lència i la sostenibilitat. L'envasament és lliure de plàstic i reciclable, destacant la responsabilitat ambiental.

The Recognition

About the A' Design Award de Bronze

Novus Organics ACV Disseny d'Envasament és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Novus Organics ACV Disseny d'Envasament sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Novus Organics ACV Disseny d'Envasament satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.

No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.

A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.
Dimensions & Packaging: Limited Colour Palette

The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language.
Tags: Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
Production Technology: Sustainable & Planet Friendly Packaging Design

At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.

The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.
Design Challenge: The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
Research: Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
Inspiration: Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.

The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.

The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin.
Project Duration: The Packaging Design started in 2022 and was executed and launched in 2023.
Operation Flow: Efficient Verbal Branding:

Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.

From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.

The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency.
Team Members: Ruchi Gada,

Shashwat Das
Image Credits: Optional Image #4 Picture Credits Novus Organics