Pazhu Winery Envasos per a vi de Yanhui Zhang

El disseny Pazhu Winery Envasos per a vi de Yanhui Zhang és un guanyador molt estimat del prestigiós 2024 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Embalatge.

FerroEmbalatge· 2024

Pazhu Winery Envasos per a vi

de Yanhui Zhang

Client: Wuhan PUFINE Creative Technology Co., Ltd.

Guanyador del A' Design Award de Ferro en la Categoria de Embalatge

13,489

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Colors

El Disseny

Sobre Pazhu Winery Envasos per a vi

Pazhu Winery és un disseny d'envàs per a un vi negre produït al Tibet. La caixa exterior segueix l'estil arquitectònic del Palau de Potala, i s'utilitzen el vermell ocre i el groc pedra com a colors principals. L'etiqueta de PET s'elabora mitjançant un procés d'impressió ultraviolada de nou colors. Es pinten en estil regional patrons de benedicció auspiciosos, banderes de pregària, ceps de raïm i animals autòctons. El número 3716 fa referència a l'altitud del celler. Quan s'obre la caixa per la part superior, apareix la forma de les muntanyes circumdants. La caixa de regal mesura 112 per 112 per 380 mil·límetres.

El Reconeixement

Sobre el A' Design Award de Ferro

Pazhu Winery Envasos per a vi és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Pazhu Winery Envasos per a vi sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Pazhu Winery Envasos per a vi és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
Dimensions i Embalatge: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
Etiquetes: Tibet, extremely high altitude, national features, Pazhu Winery
Tecnologia de Producció: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
Repte de Disseny: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
Recerca: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
Inspiració: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
Durada del Projecte: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Flux d'Operació: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
Membres de l'Equip: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang