Xijiu Liquor Envàs de Begudes Alcohòliques by Yamin Zhu

Xijiu Liquor Envàs de Begudes Alcohòliques by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.

FerroEmbalatge· 2024

Xijiu Liquor Envàs de Begudes Alcohòliques

by Yamin Zhu

Client: Forty-Nine Union Design Department

A' Design Award de Ferro Winner in Embalatge Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Envàs de Begudes Alcohòliques

L'ampolla minuciosament dissenyada, ornada amb el caràcter xinès "Xi" des de quatre perspectives, simbolitza la felicitat i l'alegria. El seu vibrant to vermell xinès la fa adequada per a ocasions festives. La combinació harmoniosa del tap rodó i el cos quadrat reflecteix l'antiga filosofia xinesa. Quan es combinen, les ampolles evoquen el preuat símbol de la doble felicitat, representatiu dels costums nupcials tradicionals. Aquest disseny no només ret homenatge al patrimoni cultural sinó que també millora l'experiència d'usuari, proporcionant una estructura ergonòmica única per a un maneig sense esforç.

The Recognition

About the A' Design Award de Ferro

Xijiu Liquor Envàs de Begudes Alcohòliques és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Xijiu Liquor Envàs de Begudes Alcohòliques sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Xijiu Liquor Envàs de Begudes Alcohòliques és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8