Haiyan Smart Home Competition Identitat de Marca de Zhejiang Gongshang University

El disseny Haiyan Smart Home Competition Identitat de Marca de Zhejiang Gongshang University és un guanyador molt estimat del prestigiós 2025 A' Design Award de Bronze en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

BronzeGràfic· 2025

Haiyan Smart Home Competition Identitat de Marca

de Zhejiang Gongshang University

Client: Haiyan County People's Government

Guanyador del A' Design Award de Bronze en la Categoria de Gràfic

11,937

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Colors

El Disseny

Sobre Haiyan Smart Home Competition Identitat de Marca

El Concurs de Llar Intel·ligent de Haiyan és una identitat de marca creada per a un esdeveniment de disseny cultural i creatiu celebrat al comtat de Haiyan. La imatge visual principal utilitza una forma tridimensional de casa que gira i es retorça. La forma canviant expressa el canvi i la reconstrucció en la vida domèstica que porta la tecnologia intel·ligent. Els colors d'inspiració tecnològica reforcen el tema. Els gràfics estan creats com a il·lustracions vectorials, de manera que es mantenen nítids a qualsevol mida i giren en diferents direccions segons el suport. Les aplicacions inclouen instal·lacions espacials, pòsters, pins i tasses.

El Reconeixement

Sobre el A' Design Award de Bronze

Haiyan Smart Home Competition Identitat de Marca és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Haiyan Smart Home Competition Identitat de Marca sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Haiyan Smart Home Competition Identitat de Marca satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
Dimensions i Embalatge: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
Etiquetes: Smart home, visual image design, technology and home, reconstruction, twisted extension
Tecnologia de Producció: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
Repte de Disseny: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
Recerca: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
Inspiració: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
Durada del Projecte: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
Flux d'Operació: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
Membres de l'Equip: Designer: Kan Zhao
Crèdits de les Imatges: Designer: Kan Zhao