Tiantai Huangcha Identitat de Marca de Zhejiang Gongshang University

El disseny Tiantai Huangcha Identitat de Marca de Zhejiang Gongshang University és un guanyador molt estimat del prestigiós 2025 A' Design Award d'Argent en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

ArgentGràfic· 2025

Tiantai Huangcha Identitat de Marca

de Zhejiang Gongshang University

Client: 天台县人民政府

Guanyador del A' Design Award d'Argent en la Categoria de Gràfic

87,312

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #152976

Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Tiantai Huangcha Identitat de Marca

Tiantai Huangcha és una identitat de marca i un disseny d'envàs creats per a un te groc regional. El logotip combina formes de punts i de fulles en un llenguatge gràfic senzill. Un cercle simbolitza l'essència del te. Dos cercles expressen la interacció entre les persones i la natura. Tres cercles representen amics asseguts al voltant d'una taula per compartir el te. Un gràfic de lotus de te a sota fa ressò dels tres punts i completa la marca. L'envàs utilitza ceràmica mat amb nanses metàl·liques, i la forma del pot de te segueix la silueta del logotip.

El Reconeixement

Sobre el A' Design Award d'Argent

Tiantai Huangcha Identitat de Marca és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Tiantai Huangcha Identitat de Marca sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Tiantai Huangcha Identitat de Marca és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The combination of dots shapes and leaves condenses the Buddhist meditation into a logo graphic with multiple meanings. The circle symbolises the essence of tea; the arrangement of two circles shows the interaction between man and nature; and the arrangement of three circles signifies the sharing and gathering of friends who are seated around a table to drink three cups of tea together.
The tea lotus graphic below the logo echoes the three dots above, ultimately constituting the complete logo.
Dimensions i Embalatge: Round, crescent shaped tea canister: diameter 120mm*height 150mm (capacity 150-200g);
Tea tray: leaf-shaped design, length 200mm*width 100mm.
In packaging design, round tea canisters, crescent-shaped tea canisters, diagonally placed tea cups and leaf-shaped tea trays are the basic apparatus for tea tasting. At the same time, through the clever combination of the tea canister and the tea tray, it forms an isomorphic design that echoes with the logo graphic, which effectively strengthens the brand impression.
Etiquetes: Brand Narrative, Brand Design, Symbolic Design, Sustainable Packaging, Regional IPs
Tecnologia de Producció: Material Selection: The packaging is made of matte ceramic and metal handles, echoing the natural texture; balancing a sense of high-end with sustainability;

3D modelling: The tea canister form was modelled based on the logo graphic to ensure that the shape was consistent with the brand symbol. This creation, through the simple design, helps the brand to show the rich connotation, and leave a deeper memory and sense of identity in the user's mind.
Repte de Disseny: Cultural abstraction: how to transform Buddhist Zen into a universal symbol? This can be done by lowering the narrative cognitive threshold through a simple graphic with different numbers of circles, one circle, two circles and three circles;
Breaking barriers: how to balance high-end positioning and mass communication? Minimalist design of gifts and everyday scenes to strengthen the ‘scarcity + cultural value’ label;
Production: process cost control for complex shaped tea canisters, using modular moulds to reduce customisation costs.
Recerca: This project creates a brand image and packaging system for "Tiantai Yellow Tea". Centered on "Buddhist culture," the design blends Zen aesthetics with tea-making traditions. The main graphic combines dots and leaf shapes. The tea lotus below forms a "poet monk with clasped hands," reflecting the "tea and Zen" philosophy. The design balances cultural richness with efficiency, emphasizing the tea's rarity and premium status. The brand gained government recognition and media coverage.
Inspiració: We were commissioned by the government of Tiantai County, Zhejiang Province to design the brand identity and packaging for the local speciality tea 'Tiantai Huangcha.' As the birthplace of yellow tea, Tiantai Temple was asked to incorporate its concept of 'Tea Zen and One Taste' into the design; to transform the traditional process of sun-drying and drinking tea into visual symbols; and to integrate a variety of cultural imagery through geometric shapes that are easy to recognise and remember .
Durada del Projecte: The project started its design phase in October 2022, was completed in April 2023 and officially released in May 2024.
Flux d'Operació: Unpacking Ceremony: The layered structure of the gift box needs to be opened in a specific order, simulating the Zen tea ceremony;
The combination of the tea canister and the tea tray enhances the sense of opening ceremony, which fits the needs of gift-giving scenarios, and the minimalist graphics reduce the cost of recognition, helping the brand to quickly enter new markets and strengthen the brand's memory. This minimalist symbol system can be expanded to tea utensils and cultural tourism products (such as meditation experience periphery) to continue the brand life cycle.
Membres de l'Equip: Designer：Kan Zhao
Crèdits de les Imatges: Designer：Kan Zhao