Forty-Nine Union Liquor Envasament de Begudes Alcohòliques de Yamin Zhu

El disseny Forty-Nine Union Liquor Envasament de Begudes Alcohòliques de Yamin Zhu és un guanyador molt estimat del prestigiós 2024 A' Design Award d'Or en la Categoria de Competició de Disseny d'Embalatge.

OrEmbalatge· 2024

Forty-Nine Union Liquor Envasament de Begudes Alcohòliques

de Yamin Zhu

Client: Forty-Nine Union Design Department

Guanyador del A' Design Award d'Or en la Categoria de Embalatge

157,441

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Colors

El Disseny

Sobre Forty-Nine Union Liquor Envasament de Begudes Alcohòliques

Aquest conjunt presenta el got de porcellana blanca, procedent de la ciutat de la Xina, l'estimat bressol de l'artesania de la porcellana. Acompanyat del separador adornat amb el motiu de la il·lustre dinastia Shang, juntament amb quatre copes petites i el recipient per a pinzells elaborat amb porcellana blava i blanca sota vidrat. Es presenten elegantment dins la caixa de fusta espaiosa. Cada element serveix com a representació emotiva de l'etos cultural xinès, encapsulant principis perdurables d'exploració, resiliència i la preservació de l'enginy patrimonial.

El Reconeixement

Sobre el A' Design Award d'Or

Forty-Nine Union Liquor Envasament de Begudes Alcohòliques és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Forty-Nine Union Liquor Envasament de Begudes Alcohòliques sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Forty-Nine Union Liquor Envasament de Begudes Alcohòliques crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
Dimensions i Embalatge: Box: W 450mm x D 260mm x H 425mm
Pot: W 170mm x D 106mm x H 330mm
Divider: W 60mm x D 60mm x H 120mm
Shot glass: W 37mm x D 37mm x H 70mm
Etiquetes: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Tecnologia de Producció: The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern.

The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance.

The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors.

Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal.
Repte de Disseny: There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
Recerca: The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
Inspiració: Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers.
Durada del Projecte: The project started in April 2023 in Shanxi, China and finished in May 2023.
Flux d'Operació: This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
Patents: 202330374354.2
202330374352.3
202330374350.4
202330374346.8