CZBank Youth Speech Contest Identitat Visual per a Esdeveniment by Zhejiang Gongshang University

CZBank Youth Speech Contest Identitat Visual per a Esdeveniment by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

BronzeGràfic· 2024

CZBank Youth Speech Contest Identitat Visual per a Esdeveniment

by Zhejiang Gongshang University

Client: CZBank

A' Design Award de Bronze Winner in Gràfic Category

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Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

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The Design

About CZBank Youth Speech Contest Identitat Visual per a Esdeveniment

Concurs de Discursos Juvenils CZBank és la identitat visual principal creada per a un esdeveniment anual de discursos organitzat per CZBank per a participants joves. El tema del concurs és heretar la cultura com si fossin arrels i crear un futur millor. El disseny combina un micròfon de discurs amb arrels d'arbre en una forma lineal tridimensional. Les formes entrellaçades i els materials transparents expressen la transmissió del patrimoni cultural. La imatge visual s'estén a cartells de l'esdeveniment, el recinte del discurs i la promoció a l'aire lliure, de manera que s'adapta als mitjans de comunicació, la transmissió en directe i l'ús presencial.

The Recognition

About the A' Design Award de Bronze

CZBank Youth Speech Contest Identitat Visual per a Esdeveniment és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que CZBank Youth Speech Contest Identitat Visual per a Esdeveniment sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. CZBank Youth Speech Contest Identitat Visual per a Esdeveniment satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao