Guyuelongshan Envàs per a vi d'arròs xinès by Yuejun Chen

Guyuelongshan Envàs per a vi d'arròs xinès by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2024

Guyuelongshan Envàs per a vi d'arròs xinès

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Envàs per a vi d'arròs xinès

Guyuelongshan és un disseny d'envàs per a un vi d'arròs xinès de Zhejiang, Xina. El vi s'elabora amb un procés tradicional i té un contingut d'alcohol baix, fet que fa que la beguda sigui adequada per al consum diari per part de consumidors més joves. L'envàs segueix l'estètica de la pintura paisatgística xinesa, i la forma del recipient evoca muntanyes, aigua i una posta de sol. El disseny té com a objectiu renovar l'aparença senzilla dels envasos de vi d'arròs més antics i presentar la cultura oriental d'una manera moderna. L'envàs mesura 340 mm d'amplada, 130 mm de profunditat i 150 mm d'alçada.

The Recognition

About the A' Design Award d'Argent

Guyuelongshan Envàs per a vi d'arròs xinès és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Guyuelongshan Envàs per a vi d'arròs xinès sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Guyuelongshan Envàs per a vi d'arròs xinès és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.