Shangfang Large Seal Script Envàs per a joguina de blocs de construcció by Beijing Xingchen Wanqian Technology

Shangfang Large Seal Script Envàs per a joguina de blocs de construcció by Beijing Xingchen Wanqian Technology is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2024

Shangfang Large Seal Script Envàs per a joguina de blocs de construcció

by Beijing Xingchen Wanqian Technology

Client: Beijing Xingchen Wanqian Technology Co., Ltd

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shangfang Large Seal Script Envàs per a joguina de blocs de construcció

El Shangfang Large Seal Script és un envàs de caixa de regal dissenyat per a una joguina de blocs de construcció. La forma s'inspira en el segell de jade de la Xina antiga, de manera que l'envàs té forma de safata quadrada amb tapa. La tapa és de metacrilat amb lletres estampades en daurat, i la safata és de paper tacte suau vermell amb un folre d'EVA i un revestiment de vellut. Les graelles internes emmagatzemen cada component per separat, de manera que la peça necessària es pot trobar fàcilment. Una caixa interior transparent de PVC esmerilat permet exhibir l'obra muntada, donant a l'envàs un segon ús.

The Recognition

About the A' Design Award de Bronze

Shangfang Large Seal Script Envàs per a joguina de blocs de construcció és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Shangfang Large Seal Script Envàs per a joguina de blocs de construcció sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Shangfang Large Seal Script Envàs per a joguina de blocs de construcció satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a gift box package designed for the building block toy Shangfang Large Seal Script. To visualize the deep heritage and charm of traditional Chinese culture, it is intended to reveal the multipurpose of the package for building block toy and more reasonable storage of components. Inspired from the jade seal, or the emperor’s seal symbolizing the supreme power in ancient times of China, it is designed as a square tray and lid box conferring a deep meaning.
Dimensions & Packaging: 308mm*308mm*133mm
Tags: Building blocks, packaging, philosophy, education, culture
Production Technology: The lid of the gift box is made of acrylic with gold stamped letters. The tray is made of red touch paper, EVA-lined and velvet-backed. The inner box is made from frosted PVC and also velvet-backed. The cover of the Instruction Book is cotton with gold stamped letters and patterns.
Design Challenge: Size fitting is considered a challenge of design. With a plurality of materials combined, the fabrication processes and size errors are different, so it is required to verify and tune up repeatedly until the right components are obtained. It might take 4-5 revisions and improvements to transit from prototype to finished product. The sustainable design of the package is also a critical factor, including the sustainability of the materials and the reuse value of the package.
Research: The packages of most block toys purely pack components which are unfriendly to use and loses the reuse value. Given this, the designer tailors a gridded box for different components, and each grid is a space that permits users to readily find the desired component without mistake. In addition, the outer packaging with the transparent PVC components set inside can function as a display box for the real product, a design tapping into the multipurpose and sustainable value of the toy package.
Inspiration: Internal grids store components separately, a design inspired by the thought investigating things and probing into principles proposed by the Ming thinker Zhu Xi, where investigating things is construed as an analysis of things as implied by the categorized storage of components. Probing into things means an understanding of the logic of how things develop. This l motivates users to think about Chinese philosophical thoughts and wise words, and pays a tribute to ancient thinkers.
Project Duration: The project commenced in March 2023 in Beijing. It is projected to be completed in September 2023 and released to market in June 2024.
Operation Flow: Opening the acrylic lid on top of the box, you will first see two transparent components which are used to fix the assembled words. Then you will see the instruction book in the grooved EVA liner box, a ribbon is attached besides the book for ease of removal and opening the next layer. The component box disposed in the lower part also embedded in the grooved liner box. Each component is neatly stored in a grid with photo shows and dimensional information marked on the top and sides of the box.
Team Members: Huang Zhong, Li Jiuzhou, Ren Shengyuan, Wang Mingling