Bronze Gràfic · 2024
Hand over Hand Identitat de Marca
by Yiwen Zhang
- A' Design Award de Bronze 2024 in Gràfic
- CLIENT: Hand over Hand
- Estimated Number of Design Views: 4,151
- Verification code F8D1EFD782 · Verify this award
Colors
About Hand over Hand Identitat de Marca
Hand over Hand és una identitat de marca creada per a un proveïdor de serveis d'educació especial. La identitat conserva els elements de la mà dibuixada a mà i el llibre del logotip anterior per preservar la continuïtat i la personalitat. Analogue, una tipografia moderna amb corbes suaus i formes de lletra d'alt contrast, dona suport a un to càlid i proper. Els talls geomètrics circulars i quadrats creen una composició equilibrada que reflecteix la diversitat regional i demogràfica. El sistema s'aplica a xarxes socials, pàgines web, llibres electrònics, publicitat exterior, revistes, embalatges i targetes de visita.
About the A' Design Award de Bronze
Hand over Hand Identitat de Marca és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Hand over Hand Identitat de Marca sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Hand over Hand Identitat de Marca satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Press Kit
- Unique Properties
- As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
- Dimensions & Packaging
- The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
- Tags
- Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
- Production Technology
- Adobe Creative Suite, Figma as the main development tool for this project.
- Design Challenge
- A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
- Research
- Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
- Inspiration
- To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
- Project Duration
- The project started in July 2023 and finished in Sep 2023, in New York.
- Operation Flow
- Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
