Miok Envàs de Cervesa de Llet by Iris Fan is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.
ArgentEmbalatge· 2024
Miok Envàs de Cervesa de Llet
by Iris Fan
Client: Miok
A' Design Award d'Argent Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Miok Envàs de Cervesa de Llet
Miok és un disseny d'envàs per a una cervesa de llet venuda en llaunes. La beguda combina llet dolça i àcida amb bombolles de cervesa, i conté probiòtics amb un baix nivell d'alcohol. El concepte del disseny és la mescla. Al voltant de les lletres flotants de Miok, dues formes líquides es fusionen en una nova forma. El llenguatge visual és atrevit, dinàmic i alegre. El logotip és l'element principal de la llauna, de manera que la marca és fàcil de reconèixer al mercat. Cada llauna conté 375 mil·lilitres. El sistema d'envasament inclou caixes de regal, caixes d'enviament i caixes portàtils per a la venda en línia i en botiga.
The Recognition
About the A' Design Award d'Argent
Miok Envàs de Cervesa de Llet és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Miok Envàs de Cervesa de Llet sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Miok Envàs de Cervesa de Llet és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
- Dimensions & Packaging
- 375mL per can
- Tags
- Mixing, Milk Beer, Packaging, Can, Miok
- Production Technology
- The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.
Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design. - Design Challenge
- One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
- Research
- The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
- Inspiration
- The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
- Project Duration
- The project started in May 2021 in Hang Zhou, China, and finished in March 2022
- Operation Flow
- The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
- Patents
- Copyrights belong to IBEA, 2021
- Team Members
- Iris Fan
- Image Credits
- Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao
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