Sanat Disseny d'Identitat Visual by Tamer El-Menyawi

Sanat Disseny d'Identitat Visual by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

FerroGràfic· 2024

Sanat Disseny d'Identitat Visual

by Tamer El-Menyawi

Client: Tamer El-Menyawi

A' Design Award de Ferro Winner in Gràfic Category

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Colors

The Design

About Sanat Disseny d'Identitat Visual

Sanat és una identitat visual dissenyada per a una empresa de disseny d'interiors i decoració. El disseny es basa en el minimalisme i l'abstracció. Línies simples formen la lletra S d'una manera moderna. La proporció àuria guia les proporcions d'aquestes línies. Un únic to s'utilitza en diverses tonalitats al llarg de la identitat. La forma reduïda pretén transmetre el missatge de l'empresa de manera clara i directa. La identitat reflecteix la visió i l'enfocament de disseny de l'empresa. El projecte es va completar en aproximadament dues setmanes el febrer de 2020.

The Recognition

About the A' Design Award de Ferro

Sanat Disseny d'Identitat Visual és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Sanat Disseny d'Identitat Visual sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Sanat Disseny d'Identitat Visual és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.