Sheletsee Cushion Envàs Cosmètic by Sheletsee

Sheletsee Cushion Envàs Cosmètic by Sheletsee is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2024

Sheletsee Cushion Envàs Cosmètic

by Sheletsee

Client: Sheletsee

A' Design Award de Bronze Winner in Embalatge Category

11,756
Verified Award Winner
Verify Award Status for #156382

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheletsee Cushion Envàs Cosmètic

Sheletsee Cushion és un disseny d'envàs creat per a una línia de maquillatge en coixinet. El disseny s'inspira en la textura suau i la lluentor delicada del setí de seda. Tres línies fluides a la tapa superior brillant evoquen la seda ondulant i suggereixen un acabat sedós sobre la pell. La tapa superior està fabricada mitjançant anoditzat d'alumini, mentre que la base es produeix per moldejat per injecció i sorrejat per crear una textura contrastant. La forma oval plana s'adapta a la mà i s'obre a 120 graus per a una subjecció còmoda. La caixa exterior utilitza una tècnica tradicional d'aplicació tèxtil.

The Recognition

About the A' Design Award de Bronze

Sheletsee Cushion Envàs Cosmètic és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Sheletsee Cushion Envàs Cosmètic sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Sheletsee Cushion Envàs Cosmètic satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This cushion series is developed for eastern women. Its packaging, inspired by exquisite silk satin with flowing luster, aims to suggest that the products enable a silky smooth finish for the skin and convey Eastern poetic aesthetics. Three fluid undulating lines in the glossy top cover resemble fluttering silk satin, representing the makeup effect of the products. The rounded shape bring to mind the image of a luminous moon reflected in rippling water, showing the gentle beauty of women.
Dimensions & Packaging: product dimensions, 93.6 mm x 77 mm x 23.9 mm
Tags: packaging for the cushion series, eastern aesthetics, the luster of silk satin, line design
Production Technology: To fully replicate the luster of silk satin, the top cover adopts aluminum anodizing technology, representing the skin-brightening effect of the products. The surface of the base utilizes the injection molding and sandblasting process, to create a stark contrast with the glossy top cover, enriching the overall simple design with varied textures. The outer box employs traditional fabric applique technique and a poem that explains the product features, to further highlight Eastern aesthetics.
Design Challenge: The challenge lies in how to convey intangible eastern aesthetics in a tangible form to customers. Silk satin, a symbol in eastern culture known for its smooth and delicate texture, inspired the design team to create a lustrous shell. This, combined with simple wavy lines, leads to an effect reminiscent of flowing silk, which not only offers users a pleasurable visual experience, but also symbolizes that the products enable a silky smooth finish for the skin.
Research: Nowadays, cosmetic packaging is expected to evolve beyond mere practicality, focusing more on design that is both functional and aesthetically pleasing. In this trend, eastern aesthetics, capable of endowing products with visual allure, have become a new choice for designers. The packaging incorporates silk satin, an eastern element full of unique charm, which hopes that users can experience a close encounter with eastern aesthetics during its use.
Inspiration: The design team drew inspiration from smooth silk satin, taking the delicate texture and gentle lustre as the design core. Thanks to the unique shape and high-quality materials, the packaging features tactile and visual effect like silk satin, conveying the low-key yet luxurious eastern aesthetics. This also suggests that the products enable a silky smooth finish for the skin.
Project Duration: The packaging was designed in July, 2023 in Shanghai, and will be launched in March, 2024 in China.
Operation Flow: Unlike the square or circular designs of most cushion products on the market, this product series, based on ergonomics, adopts a flat oval cocoon shape with the moderate width to better fit the hand of eastern women for easy holding and makeup applying. The packaging can be unfolded to 120 degrees, which enables users to hold the products in a natural, relaxed manner. The undulating lines in the glossy top cover ensure that each touch feels like an intimate encounter with eastern aesthetics.
Team Members: CHUN XUE Creative Design
Xiang Tian
Jinbo Xiong
Youpeng Sun
Weiqiang Zhu