Moon and Chess Envasos per a pastissos de lluna de Chen Di and Sun Sheng

El disseny Moon and Chess Envasos per a pastissos de lluna de Chen Di and Sun Sheng és un guanyador molt estimat del prestigiós 2024 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Embalatge.

FerroEmbalatge· 2024

Moon and Chess Envasos per a pastissos de lluna

de Chen Di and Sun Sheng

Client: Jiangsu Huani Cultural and Creative Group Co., Ltd.

Guanyador del A' Design Award de Ferro en la Categoria de Embalatge

10,819

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #156458

Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Moon and Chess Envasos per a pastissos de lluna

Lluna i Escacs és una caixa de regal per a pastissos de lluna creada per a la Festa de la Migtardor. L'envàs combina motius de la pintura xinesa Pròspera Suzhou amb la cultura dels escacs. El blau és el color principal, complementat amb taronja, línies suaus i patrons detallats. La caixa exterior es desplega fins a convertir-se en una taula, i la caixa interior es col·loca a sobre per servir el te. En girar el tauler es descobreix un tauler d'escacs, on es poden col·locar les peces per jugar una partida. Els materials reciclables i un tractament impermeable redueixen els residus. La caixa mesura 30 per 20 per 5 centímetres.

El Reconeixement

Sobre el A' Design Award de Ferro

Moon and Chess Envasos per a pastissos de lluna és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Moon and Chess Envasos per a pastissos de lluna sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Moon and Chess Envasos per a pastissos de lluna és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
Dimensions i Embalatge: Length:30cm
Width:20cm
Height:5cm
Etiquetes: Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
Tecnologia de Producció: Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
Repte de Disseny: In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
Recerca: Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
Inspiració: The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
Durada del Projecte: Time: 20230601-20230920
Address: Suzhou
Flux d'Operació: The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
Patents: none
Membres de l'Equip: Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
Crèdits de les Imatges: Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.