Argent Embalatge · 2024
Jo Chu NAORAI JOCHU
- A' Design Award d'Argent 2024 in Embalatge
- CLIENT: Naorai Co., Ltd.
- Estimated Number of Design Views: 18,046
- Verification code 3006792938 · Verify this award
Colors
About Jo Chu NAORAI JOCHU
Naorai va crear una nova forma de sake destil·lant-lo sense calor, permetent que el sabor del sake es mantingués intacte. Per representar la profunditat i la tranquil·litat de la cultura japonesa, s'utilitzen "shide" (tires de paper) per ajudar a connotar una àrea sagrada. Per expressar la bellesa del sake, Nosigner va traçar la forma d'un globus ple d'aigua creat per la tensió superficial i va connotar el moment en què cauen les gotes d'aigua purificada.
About the A' Design Award d'Argent
Jo Chu NAORAI JOCHU és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Jo Chu NAORAI JOCHU sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Jo Chu NAORAI JOCHU és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Press Kit
- Unique Properties
- Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls. - Dimensions & Packaging
- 11cm x 11cm x 25.5cm/Outer dimensions of box
- Design Challenge
- We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
- Inspiration
- We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
