T'aom Envàs per a suc de fruita by Binggrae Design Team

T'aom Envàs per a suc de fruita by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2024

T'aom Envàs per a suc de fruita

by Binggrae Design Team

Client: Binggrae

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner
Verify Award Status for #158707

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Colors

The Design

About T'aom Envàs per a suc de fruita

T'aom és un disseny d'envàs creat per a una marca de suc de fruita refrigerat elaborat únicament amb ingredients naturals. El logotip de la marca utilitza cometes com a accent de color, i imatges de fruita fresca apareixen a tots els productes per donar a la gamma un aspecte unificat. L'envàs està pensat per reduir els residus. Una tira de tancament substitueix la tapa d'alumini, i l'etiqueta ecològica es desenganxa fàcilment en contacte amb l'aigua, la qual cosa ajuda els consumidors amb el reciclatge. La gamma T'aom inclou ampolles de suc, envasos de cartró per a suc i gelats amb sabor a fruita.

The Recognition

About the A' Design Award de Bronze

T'aom Envàs per a suc de fruita és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que T'aom Envàs per a suc de fruita sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. T'aom Envàs per a suc de fruita satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae