HLJ Nine And Eighteen Natures of China Envàs de producte by Hang Zhou YiJiJ ue Chen

HLJ Nine And Eighteen Natures of China Envàs de producte by Hang Zhou YiJiJ ue Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2024

HLJ Nine And Eighteen Natures of China Envàs de producte

by Hang Zhou YiJiJ ue Chen

Client: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About HLJ Nine And Eighteen Natures of China Envàs de producte

HLJ Nou i Divuit Natures de la Xina és una sèrie d'envasos per a productes de salut basats en extractes vegetals i animals de la regió de Heilongjiang. L'envàs utilitza colors simbòlics, cal·ligrafia tradicional a pinzell i un estil gràfic coherent per presentar cada matèria primera de manera directa i intuïtiva. Les caixes estan fetes de cartró resistent i acabades amb laminat mat i gofrat, que reforcen la textura del text i dels gràfics. S'hi afegeix estampació de làmina metàl·lica en línies seleccionades. La sèrie manté una identitat visual compartida alhora que permet que cada producte segueixi sent recognoscible.

The Recognition

About the A' Design Award d'Argent

HLJ Nine And Eighteen Natures of China Envàs de producte és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que HLJ Nine And Eighteen Natures of China Envàs de producte sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. HLJ Nine And Eighteen Natures of China Envàs de producte és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
Dimensions & Packaging: Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm
Tags: Packaging, Series, health products, nutrition, brand
Production Technology: The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
Design Challenge: During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
Research: By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
Inspiration: Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
Project Duration: The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
Operation Flow: These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
Team Members: TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu