Satine Fresh Milk Envàs de Llet by Pesign

Satine Fresh Milk Envàs de Llet by Pesign is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2024

Satine Fresh Milk Envàs de Llet

by Pesign

Client: Yili Group

A' Design Award de Bronze Winner in Embalatge Category

14,516
Verified Award Winner
Verify Award Status for #158907

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Fresh Milk Envàs de Llet

Satine Fresh Milk és un disseny d'envàs d'edició limitada per a un producte de llet fresca. El contenidor té la forma d'una llauna de llet i està fet de plàstic PE degradable. La forma gràfica es basa en un cap de drac envoltat de núvols i flors auspiciosos, símbols tradicionals de l'Any Nou. Un procés de perforació inspirat en l'art tradicional de finestres crea el delicat patró. Un cop consumida la llet, l'envàs pot ser reutilitzat pels infants com a bossa de la sort per a caramels, com a llum nocturn o com a fanal festiu. Aquestes opcions de reutilització redueixen els residus i allarguen la vida útil de l'envàs festiu.

The Recognition

About the A' Design Award de Bronze

Satine Fresh Milk Envàs de Llet és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Satine Fresh Milk Envàs de Llet sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Satine Fresh Milk Envàs de Llet satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Dimensions & Packaging: 80mmx80mmx145mm
Tags: Interactive ,Limited edition ,Experience innovation
Production Technology: Degradable PE plastic
Design Challenge: The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
Research: Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Inspiration: The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
Project Duration: The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
Operation Flow: After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
Team Members: Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua