Xilin Gol Cheese Envasat de Formatge by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Xilin Gol Cheese Envasat de Formatge by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.

FerroEmbalatge· 2024

Xilin Gol Cheese Envasat de Formatge

by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Client: Xilin Gol League Brand Building Promotion Centre

A' Design Award de Ferro Winner in Embalatge Category

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Verified Award Winner
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Colors

The Design

About Xilin Gol Cheese Envasat de Formatge

Xilin Gol Cheese és un disseny d'envàs per a un producte de formatge de la prada de Xilin Gol. La caixa quadrada s'obre i es tanca per la part superior i inferior. La closca exterior està feta de paper i plàstic amb un patró retallat en forma de iurta. Els fulls transparents de la part davantera i posterior estan impresos amb il·lustracions de personatges de la família del formatge. Els patrons i textos d'ambdós costats estan impresos amb tipografia en relleu. La caixa interior és de paper opac amb il·lustracions de paisatges de la prada. El disseny uneix la cultura mongola amb l'art gràfic modern.

The Recognition

About the A' Design Award de Ferro

Xilin Gol Cheese Envasat de Formatge és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Xilin Gol Cheese Envasat de Formatge sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Xilin Gol Cheese Envasat de Formatge és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
Dimensions & Packaging: Upper box W122.62 x D122.62 x H104mm
Lower box W177.71 x D177.71 x H118.7mm
Tags: Cheese, Food, Packaging Design, Branding, Products
Production Technology: Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
Design Challenge: How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
Research: Interpersonal Design Theory, Anthropomorphic Design
Inspiration: Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
Project Duration: The project was completed in Hangzhou, China, on October 10, 2023.
Operation Flow: The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
Team Members: Chenghua Li
Linjian Chen
Deli Dong
Xinyi Yin
Image Credits: Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023.
Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023.
Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023.
Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023.
Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.