Bronze Embalatge · 2024
Heti Branding i Packaging
- A' Design Award de Bronze 2024 in Embalatge
- CLIENT: Cansu Dagbagli Ferreira
- Estimated Number of Design Views: 16,768
- Verification code 68D07C1BAC · Verify this award
Colors
About Heti Branding i Packaging
Heti, que rep el nom de la paraula Dakota que significa Llar, ofereix begudes que evoquen l'essència de la llar amb sabors naturals infusionats, celebrant les plantes autòctones d'Amèrica del Nord. Aquesta marca d'impacte social dedica una part dels ingressos a donar suport a les comunitats tribals. Effortless Wisdom, el concepte de marca, presenta il·lustracions i sabors d'estil natiu, amb un packaging inspirat en la simetria geomètrica de l'art Dakota, que transmet equilibri i harmonia. El disseny integra una paleta monocroma amb accents de color, emfatitzant la profunditat de l'art indígena en un context modern.
About the A' Design Award de Bronze
Heti Branding i Packaging és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Heti Branding i Packaging sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Heti Branding i Packaging satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Press Kit
- Unique Properties
- Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
- Dimensions & Packaging
- 12 oz can label dimensions are 151 x 195 mm
- Tags
- native, indigenous, social, infused, drink, illustration
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
- Design Challenge
- The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
- Research
- In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
- Inspiration
- Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
- Project Duration
- 8 months, 2023-2024, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
