Eastroc Amla Juice Envasos per a Begudes de Guangzhou ID Advertising Co.,Ltd

El disseny Eastroc Amla Juice Envasos per a Begudes de Guangzhou ID Advertising Co.,Ltd és un guanyador molt estimat del prestigiós 2024 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Embalatge.

FerroEmbalatge· 2024

Eastroc Amla Juice Envasos per a Begudes

de Guangzhou ID Advertising Co.,Ltd

Client: Guangzhou ID Advertising Co.,Ltd

Guanyador del A' Design Award de Ferro en la Categoria de Embalatge

13,825

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #159061

Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Eastroc Amla Juice Envasos per a Begudes

El suc d'Amla Eastroc és un disseny d'envàs per a una beguda de suc de fruita. L'envàs està dominat per un to verd suau que reflecteix el color natural del fruit de l'amla i suggereix els beneficis digestius i de neteja del paladar de la beguda. Es disposen tres punts en un patró de puntilla continu al coll de l'ampolla i a la capsa de cartró per estendre la presència visual a la prestatgeria. Imatges ampliades de fruits d'amla s'escalonen al llarg de l'etiqueta per cridar l'atenció i indicar l'elevat contingut de suc. El suc s'envasa en una ampolla cilíndrica de PET amb una etiqueta completa impresa amb tinta ecològica.

El Reconeixement

Sobre el A' Design Award de Ferro

Eastroc Amla Juice Envasos per a Begudes és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Eastroc Amla Juice Envasos per a Begudes sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Eastroc Amla Juice Envasos per a Begudes és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Dimensions i Embalatge: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Etiquetes: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Tecnologia de Producció: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Repte de Disseny: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Recerca: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Inspiració: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Durada del Projecte: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Flux d'Operació: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Membres de l'Equip: Yilin Lu, Zijun Liu,Jianchao Chen