Joyful Garden Tour Disseny de Marca per a Esdeveniment de Ye Zhang

El disseny Joyful Garden Tour Disseny de Marca per a Esdeveniment de Ye Zhang és un guanyador molt estimat del prestigiós 2024 A' Design Award de Bronze en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

BronzeGràfic· 2024

Joyful Garden Tour Disseny de Marca per a Esdeveniment

de Ye Zhang

Client: Beijing Jiaotong University

Guanyador del A' Design Award de Bronze en la Categoria de Gràfic

16,257

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Colors

El Disseny

Sobre Joyful Garden Tour Disseny de Marca per a Esdeveniment

Joyful Garden Tour és un disseny de marca creat per a una festa de jardí de Cap d'Any Xinès celebrada al Palau d'Estiu i a l'Antic Palau d'Estiu de Pequín. Es van estudiar els edificis més emblemàtics d'ambdós jardins i es van simplificar en icones gràfiques clares. Les icones es combinen amb el motiu del drac del zodíac xinès de 2024. Els colors blau i rosa expressen una nova vitalitat sorgida d'una llarga història. Els pòsters, fullets i targetes s'imprimeixen sobre paper perlat amb gofratge i estampació en plata. L'emblema utilitza la tècnica tradicional xinesa d'esmalt en plata.

El Reconeixement

Sobre el A' Design Award de Bronze

Joyful Garden Tour Disseny de Marca per a Esdeveniment és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Joyful Garden Tour Disseny de Marca per a Esdeveniment sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Joyful Garden Tour Disseny de Marca per a Esdeveniment satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
Dimensions i Embalatge: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
Etiquetes: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
Tecnologia de Producció: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
Repte de Disseny: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
Recerca: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
Inspiració: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
Durada del Projecte: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
Flux d'Operació: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
Patents: This work is all original images not copyrighted.
Membres de l'Equip: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
Crèdits de les Imatges: This work is all original images not copyrighted.