Argent Embalatge · 2024
Green Field Watchmen Envàs d'arròs
by Peng Guozhi
- A' Design Award d'Argent 2024 in Embalatge
- CLIENT: Peng Guozhi Strategic Packaging Studio
- Estimated Number of Design Views: 32,144
- Verification code BD7CF0383D · Verify this award
Colors
About Green Field Watchmen Envàs d'arròs
El disseny d'envàs d'aquesta sèrie d'arròs ecològic també té les seves arrels en profundes reflexions estratègiques. Amb el ràpid desenvolupament de l'economia xinesa, els consumidors de la Xina prioritzen la seguretat i el sabor a l'hora de comprar arròs. En adonar-se que les marques d'arròs ecològic posen l'èmfasi principalment en la seguretat sense reconèixer el valor superior del bon gust, l'equip va anomenar la marca Green Field Watchmen. L'equip subratlla la proposta de venda que l'arròs ecològic és més deliciós, la qual cosa es reflecteix en la creació d'aquesta sèrie.
About the A' Design Award d'Argent
Green Field Watchmen Envàs d'arròs és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Green Field Watchmen Envàs d'arròs sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Green Field Watchmen Envàs d'arròs és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Press Kit
- Unique Properties
- Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
- Dimensions & Packaging
- Width 245mm xDepth 90mm x Height 340mm
- Tags
- Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
- Production Technology
- The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
- Design Challenge
- Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out. - Research
- In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
- Inspiration
- The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
- Project Duration
- October 2023,launched in Hangzhou, China.
- Operation Flow
- The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
