Gota Envàs per a Productes de Cura de la Pell by N Z Skin Care Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.
ArgentEmbalatge· 2024
Gota Envàs per a Productes de Cura de la Pell
Client: NZ Skin Care Co., Ltd
A' Design Award d'Argent Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #159395The Design
About Gota Envàs per a Productes de Cura de la Pell
Gota és un disseny d'envàs per a productes de cura de la pell. El disseny s'inspira en els contes maoris de Nova Zelanda. Tres espècies naturals del país formen els elements visuals centrals: la falguera mamaku en verd, l'alga vermella en vermell i el conus en blau. Les figures de fòssils de plantes i animals es mostren a la capsa exterior. La textura de la superfície imita la pedra natural, i les zones en relleu i baix relleu afegeixen profunditat. El tap està fet de PP i ABS i porta el patró dels ingredients clau. Els flascons de sèrum utilitzen un comptagotes telescòpic giratori.
The Recognition
About the A' Design Award d'Argent
Gota Envàs per a Productes de Cura de la Pell és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Gota Envàs per a Productes de Cura de la Pell sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Gota Envàs per a Productes de Cura de la Pell és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The ancient Maori tale of New Zealand inspires this packaging design. The packaging incorporates the original natural species of the MAMAKU FERN, red alga, and conus in New Zealand, aiming to convey the deep and inextricable connection between humans and the earth. The design utilizes fossil figures of plants and animals to imply the combination of natural plant and animal ingredients and modern technology, introducing consumers to natural and pure skincare products.
- Dimensions & Packaging
- 54mm*54mm*209mm
82mm*82mm*72mm - Tags
- Skincare product packaging, New Zealand Maori tales, Animal and plant fossils, Red, green and blue colour schemes, Eco friendly craftsmanship
- Production Technology
- The surface texture of the packaging mimics natural stone, providing an enhanced tactile experience. The embossing and debossing treated surface not only enriches the overall tactile and visual experience but also gives a third dimensional sense. The cap employed PP and ABS materials and an embossing process to imprint the key ingredients pattern of the product onto the surface. Additionally, the multilayer spraying process improves wear resistance and durability.
- Design Challenge
- The challenge was encountered in expressing the Maori lore and reverence for nature through the packaging. To address this, the packaging design pays tribute to the natural heritage of New Zealand by employing three of its original natural ingredients as the core visual elements and presenting them on the outer box as figures of fossilized plants and animals. The design aims to showcase the ancient and enduring life force of nature, echoing the anti ageing advantages of the skincare product.
- Research
- The Maori people of New Zealand are known for their deep respect and gratitude for nature. In traditional Maori medicine, several plant and animal ingredients have been identified for their skin repairing properties. Drawing inspiration, the design team has explored the earth and sea, carefully selecting ingredients with unique bioactivity and efficacy. These ingredients have been applied to skincare products through modern extraction and processing technologies for anti ageing effects.
- Inspiration
- The brand draws inspiration from the Maori tales of New Zealand. It aims to embody the vibrancy and mystery of the earth and ocean in products and impart the wisdom and power of Maori culture. The packaging comprises three thematic shades of green, red, and blue, with green representing the robust vitality of the MAMAKU FERN, red from the energy rich red alga, and blue symbolizing the conus in the mysterious ocean, highlighting the purity of the product and its efficacy in caring for skin.
- Project Duration
- In November 2020, the project was launched in New Zealand and was created and developed in collaboration with Sephora, a subsidiary of LV Group. The project was presented at the branded Shanghai show of Sephora from November 17 to 19, 2023, and launched in December 2023 at Sephora in China.
- Operation Flow
- The cap of the bottle is printed with the natural element pattern of the key ingredients of the product so that consumers can intuitively understand the composition of the product, which enhances the reliability and attractiveness of the product. The serum products employ rotating telescopic droppers to provide consumers with a convenient and safe use experience.
- Team Members
- Xiaokun Liu
Zhe Tu
Chen Wu
Min Lu
Lanzhu Zhong
Qianqian Luo
Yangjun Xiao
Jie Xu
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