China In The Classics Disseny Gràfic Promocional de Zhou Haiwen, Che Shilong and Guo Cheng

El disseny China In The Classics Disseny Gràfic Promocional de Zhou Haiwen, Che Shilong and Guo Cheng és un guanyador molt estimat del prestigiós 2024 A' Design Award de Bronze en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

BronzeGràfic· 2024

China In The Classics Disseny Gràfic Promocional

de Zhou Haiwen, Che Shilong and Guo Cheng

Client: China Global Television Network Co., Ltd.

Guanyador del A' Design Award de Bronze en la Categoria de Gràfic

13,126

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Colors

El Disseny

Sobre China In The Classics Disseny Gràfic Promocional

La Xina en els Clàssics és un disseny gràfic promocional creat per a un programa de televisió sobre els clàssics antics xinesos. Els llibres constitueixen el tema principal del disseny. Es fa referència a llibres antics d'Orient i d'Occident, incloent-hi tires de bambú xineses, llibres cosits, pergamins enrotllats i llibres de tapa dura. Aquestes formes es deconstrueixen i es reorganitzen en símbols visuals senzills. Els títols de deu obres clàssiques es combinen amb cal·ligrafia xinesa. La caixa de regal utilitza paper tàctil especial. El disseny ajuda persones de diferents entorns culturals a comprendre els llibres i les històries xineses.

El Reconeixement

Sobre el A' Design Award de Bronze

China In The Classics Disseny Gràfic Promocional és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que China In The Classics Disseny Gràfic Promocional sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. China In The Classics Disseny Gràfic Promocional satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Dimensions i Embalatge: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Etiquetes: China, Classics, Heritage, Culture, Creativity
Tecnologia de Producció: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Repte de Disseny: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Recerca: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspiració: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Durada del Projecte: The project started in 2022 in China, and is still promoted and distributed.
Flux d'Operació: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Membres de l'Equip: Zhou Haiwen, Che Shilong, Guo Cheng
Crèdits de les Imatges: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng