The Mulong Embalatge de whisky de Tiago Russo and Katia Martins

El disseny The Mulong Embalatge de whisky de Tiago Russo and Katia Martins és un guanyador molt estimat del prestigiós 2024 A' Design Award d'Or en la Categoria de Competició de Disseny d'Embalatge.

OrEmbalatge· 2024

The Mulong Embalatge de whisky

de Tiago Russo and Katia Martins

Client: The Craft Irish Whiskey Co.

Guanyador del A' Design Award d'Or en la Categoria de Embalatge

1,145,354

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El Disseny

Sobre The Mulong Embalatge de whisky

El Mulong és un disseny d'embalatge per a un whisky irlandès de malta única. L'ampolla i la seva caixa de presentació s'inspiren en l'Any del Drac de Fusta xinès. Els components de caoba fan referència a les bótes utilitzades per al whisky, mentre que els acabats metàl·lics segueixen patrons tradicionals xinesos. La part superior de l'ampolla forma una silueta de temple, i el tap s'ha de girar seguint un patró determinat per obrir-lo. Una clau amagada desbloqueja la caixa, on portes, envans lliscants i dos calaixos contenen les copes, els posagots i els accessoris. El disseny crea una revelació lenta i un descobriment gradual.

El Reconeixement

Sobre el A' Design Award d'Or

The Mulong Embalatge de whisky és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que The Mulong Embalatge de whisky sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. The Mulong Embalatge de whisky crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: An homage to the Year of the Dragon, and the Wood Dragon itself, The Mulong is a symbol of immersion, a journey of discovery, an elevation and tribute to Chinese culture, values and mythology. Capturing and bottling the symbolism and values of the Chinese Dragon, this journey starts with a vessel that embodies the details of this mythical creature, merging wood and metal detailing to generate a slow reveal, a sensorial experience in a moment to appreciate one of the finest whiskeys on earth.
Dimensions i Embalatge: The closure is locked at the very top by a metallic mesh that hides away a red gemstone at the very top of the bottle. Once unlocked, it can be removed and placed as a plinth to serve and elevate the bottle itself. Inside, the doors reveal the coasters and two partitions, that can slide and merge into a single pattern, to allow for the removal of either the glasses or bottle. Underneath, hidden away with the metal trims, two drawers reveal the accessories for the ultimate whiskey experience.
Etiquetes: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, Dragon, Chinese
Tecnologia de Producció: Wooden components were added to the bottle structure as a direct homage to the Wood Dragon and the casks used to create The Mulong whiskey. To balance them, metallic trims inspired by Chinese patterns reflect the temple structure at the top of the bottle, where a closure is inscribed with words of positive value, that have to be rotated into a certain pattern in order to unleash the closure itself. The box further extends this process, where hidden keys unlock the bottle holder and riser itself.
Repte de Disseny: To pay a tribute, the ultimate homage, an incredible amount of dedication and immersion into Chinese culture, values and mythology is mandatory from the very first second of the design process. The Mulong aims to bring an elevation of the entire perception of The Year of The Dragon, associated with a whiskey and sensorial experience that truly brings an intimate, perfected moment to the users that have the opportunity to unleash the good fortune and powers of The Mulong.
Recerca: There is no Mulong without a deep dive into the Chinese zodiac and all the cultural values directly linked to the mythology and mysticism of each and every single element of the Year of the Dragon. The iconography, the symbolism, the meaning, the proverbs, and ultimately, the core values of the Wood Dragon, all present in The Mulong are the core basis to all the R&D and design process of this uniquely crafted experience: attention to detail is present on every single element of this experience.
Inspiració: Directly inspired and paying the utmost homage to the Chinese Year of the Dragon, The Mulong takes its core elements and features from Chinese culture and Design, where ancestral mahogany work merges with metallic patterns and secret partitions, creating a memorable discovery of every single detail within this whiskey. Being 2024 the year of the Wood Dragon, Mulong takes its direct approach and correlation to the wooden elements and symbolism present in the craftsmanship of the whiskey there.
Durada del Projecte: Idealised and studied for over a year, The Mulong was a discovery of traditional Chinese elements that could be integrated and crafted into the utmost contemporary design. Its core development duration has been directly related to the immersion and homage into all the meaningful assets of Chinese culture, in a respectful tribute that creates a parallelism into the dedication and craftsmanship poured into the creation of such a rare and unique whiskey inside.
Flux d'Operació: Once the key is extracted from the hidden partition within the dragon in the back of the experience box, that same key will start the unlocking of all of The Mulong's secrets. Opening the front doors through its traditional handle, the user can immerse upon the detail of this temple of meaningful, sensorial mythology. Sliding the partitions to remove the items, one must now unlock the upper lock to unleash the bottle and its sheer powerful presence, creating the ultimate experiential moment.
Membres de l'Equip: Tiago Russo
Katia Martins
Crèdits de les Imatges: The Craft Irish Whiskey Co.