The Maple 7 Ampolla de whisky, packaging de Tiago Russo and Katia Martins

El disseny The Maple 7 Ampolla de whisky, packaging de Tiago Russo and Katia Martins és un guanyador molt estimat del prestigiós 2024 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2024

The Maple 7 Ampolla de whisky, packaging

de Tiago Russo and Katia Martins

Client: The Craft Irish Whiskey Co.

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

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El Disseny

Sobre The Maple 7 Ampolla de whisky, packaging

El Maple 7 és un disseny d'ampolla i caixa creat per a un whisky de sègol canadenc. L'ampolla combina línies netes amb espatlles amples, vidre gravat a l'àcid amb efecte glacejat i una base i un tap suaument acanalats que milloren l'agafada. Els detalls de llautó raspallat i làmina daurada contrasten amb el vidre texturitzat. La caixa repeteix la textura acanalada a l'exterior i està folrada amb un to crema suau d'ant amb detalls daurats. Un medalló daurat magnetitzat tanca les portes de doble solapa. L'ampolla reposa en un encaix daurat i se'n pot extreure aixecant-la. Les formes fan referència als troncs d'auró i al gra de sègol.

El Reconeixement

Sobre el A' Design Award d'Argent

The Maple 7 Ampolla de whisky, packaging és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que The Maple 7 Ampolla de whisky, packaging sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. The Maple 7 Ampolla de whisky, packaging és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: A collaboration between The Craft Irish Whiskey Co. and Highwood Distillers, The Maple 7 is the fruit of the expertise of creating world-class whiskey profiles and experiences at CIWC merged with the charismatic notes of Canadian maple and rye. A strong presence with a delicate attention to detail, this is the ultimate concept transversal to either the whisky and the design of both bottle and packaging, culminating in a powerful, luxurious experiential whisky tasting experience.
Dimensions i Embalatge: Glass and metal contrast with the soft, textured surfacing of the cardboard and suede within the packaging. The Maple 7 brings together a balanced combination of finishes, with brushed brass and gold foiling highlight the subtleness of frost etched glass, the light ribbed cardboard texture of the soft-touch suede, always combining striking artwork details with blind debossing to create added immersion, exploring the depth of the materials through the senses.
Etiquetes: Whisky, luxury, design, bottle, experience, packaging, product, exclusive, drinking, Canada
Tecnologia de Producció: Shaped with strong visuals and presence, The Maple 7 vessel combines clean aesthetics with large bottle shoulders for augmented presence, with soft ribbed base and closure, exponentially increasing their grip, in a mixture of clean and textured glass, and gold metallic detailing. The box follows as a direct extension to this paradigm, with partial ribbed texture on the outside, and an interior cladding in soft cream suede colours and gold detailing, highlighting the vessel and the whisky inside.
Repte de Disseny: As a collaboration and merging of Irish and Canadian elements, each element within The Maple 7 design must pay homage to this unique cultural bridge. Embracing a strong yet naturally achieved presence, characteristic of the North American visual language, the packaging then brings together the Irish design language, with soft, delicate textures and a sensorial play of embossing and debossing, foil and blind pressing, elevating this whiskey to the luxurious tasting experience it deserves.
Recerca: As the first collaboration from The Craft Irish Whiskey Co. with Canadian casks, it is imperative that the solution created has the utmost knowledge of the cultural and visual cues that make this type of whisky so characteristic, whilst keeping a distinctive, disruptive and relatable presence that highlights and elevates CIWC and its Irish heritage. As a product that is aged for 7 years, it is also imperative to separate The Maple 7 from the competition, creating a distinctive presence on-shelf.
Inspiració: Bringing the luxurious, elevated experiential designs from The Craft Irish Whiskey Co. across the Atlantic, The Maple 7 is inspired by the strong visual presence of the maple tree trunks and mountains landscape, bringing together warm colours and strong, straight grain textures reminiscent of the trees and the rye that make the essence of this exclusive whisky. The Maple 7 is an ode to the bridging of the Irish culture and the Canadian whisky, bringing together an intemporal design.
Durada del Projecte: Designed across 3 months of R&D and shaping, The Maple 7 is a whisky that takes its time, slowly maturing over 7 years to perfect the subtleness of flavours and profiles. Visible as the passage of time through the glass ribs, this refined whisky sees its attention detail attributed to the casks and the aging reflect on every single element of the design. Enduring the passage of time, the vessel, the packaging, the materials and features ask for a calm, slowed down tasting experience altogether.
Flux d'Operació: With a central magnetized gold medallion that locks everything together, The Maple 7 box can be opened through the rigid double flap doors, revealing the bottle and the rich whisky tones contrasting with the light cream shade of the suede. Around, gold detailing enhances depth and reflection to the glass details. The bottle, held within a gold base socket, can be removed by sliding through the housing that holds the closure at the very top, whilst keeping the strong visual presence intact.
Membres de l'Equip: Tiago Russo
Katia Martins
Crèdits de les Imatges: The Craft Irish Whiskey Co.