Florist Wim Van Assem Renovació de marca by Rebrandt is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.
BronzeGràfic· 2024
Florist Wim Van Assem Renovació de marca
by Rebrandt
Client: Rebrandt®
A' Design Award de Bronze Winner in Gràfic Category
Verified Award Winner
Verify Award Status for #160086The Design
About Florist Wim Van Assem Renovació de marca
Els dissenyadors van crear una nova identitat per a Wim van Assem, un reconegut florista d'Holanda del Nord, amb motiu del seu 40è aniversari. L'objectiu era aconseguir una identitat que sintetitzés el seu vibrant i progressiu art floral creatiu. El nou disseny es mostra a les grans finestres de l'antic edifici històric, amb cintes dinàmiques que reflecteixen l'estil enèrgic i lliure de Van Assem.
The Recognition
About the A' Design Award de Bronze
Florist Wim Van Assem Renovació de marca és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Florist Wim Van Assem Renovació de marca sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Florist Wim Van Assem Renovació de marca satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
- Dimensions & Packaging
- 4 Shopping windows 150cm by 250cm
- Tags
- Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
- Production Technology
- Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
- Design Challenge
- It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
- Research
- The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
- Inspiration
- With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
- Project Duration
- The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
- Operation Flow
- The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
- Patents
- All rights Rebrandt 2024
- Team Members
- Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing - Image Credits
- Photography: Keesnan Dogger
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