Rebranding Emplus Identitat Emplus by Ruud Winder - Rebrandt® is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.
BronzeGràfic· 2024
Rebranding Emplus Identitat Emplus
Client: Rebrandt®
A' Design Award de Bronze Winner in Gràfic Category
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- Verified Award Winner
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The Design
About Rebranding Emplus Identitat Emplus
En un món en constant canvi, les expectatives i necessitats dels pacients també canvien dins del panorama de la salut. El departament de medicina d'urgències ha de ser el primer a anticipar els canvis dins de l'atenció mèdica. Per mantenir-se contínuament informat en aquest nou camp, Emplus ofereix formació i assessorament. En el disseny, el departament de medicina d'urgències es representa amb la creu mèdica típica, però amb un punt a l'enllaç que falta. Aquest simbolisme, que fa referència a la peça que falta del trencaclosques que Emplus proporciona, també es mostra en les il·lustracions.
The Recognition
About the A' Design Award de Bronze
Rebranding Emplus Identitat Emplus és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Rebranding Emplus Identitat Emplus sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Rebranding Emplus Identitat Emplus satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
- Dimensions & Packaging
- European DIN sizes.
- Tags
- EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
- Production Technology
- Digital and paperwork
- Design Challenge
- Keep it as simple as possible, but still telling so much, that's a challenge!
- Research
- The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
- Inspiration
- Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
- Project Duration
- EMplus started in 2023 and will continue to grow the following years.
- Operation Flow
- The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
- Patents
- All rights: Rebrandt / Ruud Winder 2024
- Team Members
- ruud winder - branding Architect and Designer
peter puntman - Motion Graphics
linda kaandorp — dtp
veronica stroomer — Microsoft documents
simone winder — assistent designer - Image Credits
- All rights: Rebrandt / Ruud Winder 2024
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