Argent Embalatge · 2024

Kweichow Moutai Sanhua Flying Apsaras Envàs de baijiu

by Ying Song Brand Design Shenzhen Co., Ltd

A' Design Award d'Argent 2024 in Embalatge
CLIENT: Kweichow Moutai Co.,Ltd.
Estimated Number of Design Views: 34,280
Verification code B84E9B768A · Verify this award

View at A' Design Award Press Release

Colors

About Kweichow Moutai Sanhua Flying Apsaras Envàs de baijiu

Kweichow Moutai Sanhua Flying Apsaras és un disseny d'envàs per a un licor baijiu xinès. El disseny utilitza el motiu de les Apsares Voladores dels murals de Dunhuang, un element que també es troba a la marca comercial. La figura està pintada a mà a l'estil de l'art mural de l'antiga Xina i situada sobre un fons groc brillant, un color típic dels murals de Dunhuang. La capsa s'obre pel costat dret, i decoracions en forma de núvol de doble capa envolten l'ampolla del seu interior. L'ampolla s'obre pel tap metàl·lic de la part superior. La capsa està feta de paper, i l'ampolla de ceràmica i metall.

About the A' Design Award d'Argent

Kweichow Moutai Sanhua Flying Apsaras Envàs de baijiu és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Kweichow Moutai Sanhua Flying Apsaras Envàs de baijiu sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Kweichow Moutai Sanhua Flying Apsaras Envàs de baijiu és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Press Kit

Unique Properties: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Dimensions & Packaging: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Tags: Chinese Baijiu packaging, packaging design
Production Technology: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Design Challenge: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Research: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspiration: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Project Duration: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Operation Flow: The box is opened from the right side, and the bottle is opened from the top metal cap
Image Credits: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen