Cats in a Box Disseny de Comunicació by Daniel da Hora

Cats in a Box Disseny de Comunicació by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Disseny de Publicitat, Màrqueting i Comunicació Competition Category.

FerroPublicitat· 2024

Cats in a Box Disseny de Comunicació

by Daniel da Hora

Client: Adote Um Gatinho

A' Design Award de Ferro Winner in Publicitat Category

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Verified Award Winner

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Colors

The Design

About Cats in a Box Disseny de Comunicació

La campanya de l'equip de disseny va combinar enginyosament il·lustracions atrevides amb una atmosfera alegre, amb l'objectiu de desmentir els mites sobre la covid-19 i promoure l'adopció de gats. Basada en la recerca, va descobrir idees errònies, donant lloc a missatges impactants i al desenvolupament d'una línia de productes. Mitjançant un enfocament de màrqueting vibrant i un basar benèfic reeixit, la campanya no només va recaptar fons, sinó que també va qüestionar creences socials, fomentant una comunitat més informada i compassiva.

The Recognition

About the A' Design Award de Ferro

Cats in a Box Disseny de Comunicació és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Cats in a Box Disseny de Comunicació sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Cats in a Box Disseny de Comunicació és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.