Hwg Campus Lu Sistema de Senyalització by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.
BronzeGràfic· 2025
Hwg Campus Lu Sistema de Senyalització
Client: Teamgeissert
A' Design Award de Bronze Winner in Gràfic Category
Verified Award Winner
Verify Award Status for #162366The Design
About Hwg Campus Lu Sistema de Senyalització
L'objectiu era crear un sistema amb identitat i originalitat pròpies. El sistema de senyalització i informació té, per tant, un llenguatge de disseny clar i recull elements arquitectònics del nou edifici. Un concepte cromàtic facilita l'orientació. Dóna la benvinguda i informa els estudiants a l'exterior (aparcament, campus), els guia cap a les entrades i, a l'interior dels edificis, cap als departaments i instal·lacions desitjats. L'èmfasi es posa en la llegibilitat, l'accessibilitat i el reconeixement. Es va desenvolupar una solució que no segueix tendències efímeres, sinó que és perdurable en forma i materialitat.
The Recognition
About the A' Design Award de Bronze
Hwg Campus Lu Sistema de Senyalització és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Hwg Campus Lu Sistema de Senyalització sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Hwg Campus Lu Sistema de Senyalització satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
- Dimensions & Packaging
- Various dimensions according to the neccessities on-site
- Tags
- modern, contemporary, reluctant, minimal, plain, timeless
- Production Technology
- The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
- Design Challenge
- Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
- Research
- A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
- Inspiration
- The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
- Project Duration
- The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany. - Operation Flow
- The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
- Team Members
- Thomas Geissert
- Image Credits
- TEAMGEISSERT
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