Langjiu Estate San Pin Festival Envàs de licor by Dong Jinghong and Li Wei

Langjiu Estate San Pin Festival Envàs de licor by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2025

Langjiu Estate San Pin Festival Envàs de licor

by Dong Jinghong and Li Wei

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award d'Argent Winner in Embalatge Category

25,346

Verified Award Winner

Verify Award Status for #162394

View at A' Design Award Press Release Award Badge

Colors

The Design

About Langjiu Estate San Pin Festival Envàs de licor

Langjiu Estate San Pin Festival és un disseny d'envàs per a baijiu, un aiguardent destil·lat xinès. El conjunt conté dos productes conceptuals, basats en els temes del dia a la finca i la nit a la finca. La caixa exterior també funciona com un llum tridimensional de paper tallat, i les il·lustracions del paisatge de la finca envolten el llum. Quan s'encén, el llum evoca l'espectacle de llums nocturn que se celebra a la finca. L'envàs presenta una vista panoràmica en miniatura de la finca i ofereix un objecte commemoratiu en lloc de centrar-se únicament en la beguda.

The Recognition

About the A' Design Award d'Argent

Langjiu Estate San Pin Festival Envàs de licor és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Langjiu Estate San Pin Festival Envàs de licor sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Langjiu Estate San Pin Festival Envàs de licor és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
Dimensions & Packaging: Width 310mm x Depth 196mm x Height 241mm
Tags: the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
Production Technology: One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
Design Challenge: Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
Research: Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
Inspiration: The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
Project Duration: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
Operation Flow: This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
Team Members: Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei