Scarlet Compreses by Masoud Najafi Amirkiasar

Scarlet Compreses by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2025

Scarlet Compreses

by Masoud Najafi Amirkiasar

Client: Scarlet

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner
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Colors

The Design

About Scarlet Compreses

En contrast amb la incomoditat i les limitacions que les dones experimenten durant la menstruació, el concepte darrere de l'embalatge de les compreses Scarlet es va inspirar en les idees de llibertat i alleujament, qualitats que el producte està dissenyat per oferir. La natura proporciona una sensació de pau i llibertat que sovint falta a la vida urbana moderna. Per capturar aquest alleujament emocional, el disseny de l'embalatge s'inspira en paisatges naturals i utilitza tècniques suaus d'aquarel·la per expressar aquestes sensacions. El resultat és un llenguatge visual calmant i poètic que s'alinea amb la promesa de confort i cura del producte.

The Recognition

About the A' Design Award d'Argent

Scarlet Compreses és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Scarlet Compreses sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Scarlet Compreses és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi