Argent Embalatge · 2025
Luna Alpina Envasament
- A' Design Award d'Argent 2025 in Embalatge
- CLIENT: Eurasia Elite
- Estimated Number of Design Views: 28,742
- Verification code B1C23138E3 · Verify this award
Colors
About Luna Alpina Envasament
Arman Auzhanov, dissenyador del Kazakhstan, va crear un projecte complet de vodka pel sector premium. Va utilitzar imatges de la Lluna i l'Espai com a codi semàntic clar basat en materials tecnològics moderns. El posicionament es basa en dos USP: emocional (el vodka es produeix d'acord amb les fases de la Lluna) i racional (es purifica mitjançant filtració amb pedra de lluna). L'ampolla de forma personalitzada presenta baix relleu que simula cràters lunars. Per a l'etiqueta va utilitzar un material amb microcristalls que crea una imatge dinàmica del cel estrellat, i una Lent de Fresnel per a la imatge de la Lluna. L'envasament de regal futurista completa la imatge.
About the A' Design Award d'Argent
Luna Alpina Envasament és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Luna Alpina Envasament sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Luna Alpina Envasament és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Press Kit
- Unique Properties
- The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.
The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.
For the label we use a material making the starry sky image n dynamics, which supports the theme of space.
Futuristic gift packaging makes a mysterious image - Dimensions & Packaging
- Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm - Tags
- luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
- Production Technology
- We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.
The label is made of special material with a velvet effect, with millions of glittering crystals.
The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.
Futuristic gift packaging combines matte plastic and metal. - Design Challenge
- Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
- Research
- Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.
People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real. - Inspiration
- For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials. - Project Duration
- The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
- Operation Flow
- The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
- Patents
- Copyrights belong to Arman Auzhanov, 2021-2024
