Easeye Envàs per a Suplement Nutricional by Byhealth Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.
ArgentEmbalatge· 2025
Easeye Envàs per a Suplement Nutricional
Client: Creative Department of BYHEALTH Co., Ltd.
A' Design Award d'Argent Winner in Embalatge Category
- 25,863
- Verified Award Winner
- Verify Award Status for #163245
The Design
About Easeye Envàs per a Suplement Nutricional
Easeye és un disseny d'envàs per a un suplement nutricional per a la salut ocular infantil. Les il·lustracions d'animals entranyables substitueixen l'aspecte dels envasos de medicaments tradicionals i redueixen el rebuig que senten els infants envers els productes d'aparença farmacèutica. Els ulls brillants dels animals capten l'atenció i mostren el benefici del producte per a la vista. La lletra e del nom de la marca està dibuixada com un gran ull. El tap de l'ampolla està fabricat mitjançant emmotllament per injecció de tres colors. Una anella d'obertura de 13 mm s'estripa fàcilment, i la tapa en forma de mitja lluna s'obre amb una sola mà. El tap es manté unit a l'ampolla per evitar-ne la pèrdua.
The Recognition
About the A' Design Award d'Argent
Easeye Envàs per a Suplement Nutricional és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Easeye Envàs per a Suplement Nutricional sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Easeye Envàs per a Suplement Nutricional és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to reduce children's resistance to drug-like food, the packaging design of cute animal patterns is used to break the stereotype of traditional drug packaging and reduce the psychological burden of children. The shining eyes of the animals attract attention, visually communicate the benefits of the product on the eyes, and enhance the child's awareness. Professional layout design enhances the credibility of the product and wins the trust of parents.
- Dimensions & Packaging
- Length 50mm x width 50mm x height 107mm
- Tags
- Brand Design, Packaging Design, Vi Design, Health Food Packaging, Visual Design, Eyes, Illustration Design, Animal Design, Logo Ddesign, Bottle Design
- Production Technology
- The design of the bottle cap uses advanced three-color injection molding technology to ensure tightness. The 13mm wide pull ring has been tested 500 times and can be easily torn by the user. The crescent-shaped canopy design fits the natural curve of the thumb and can be easily pushed open with one hand. The smart connection between the bottle cap and the bottle body avoids the trouble of loss, and takes into account the dual concerns of product quality and user experience.
- Design Challenge
- Easeye's logo update featuring animal images captivates children and young parents. The design resonates with consumers on both visual and emotional planes, underscoring environmental consciousness. This strategy not only strengthens the brand's bond with younger audiences but also stimulates market growth and propels the industry towards sustainable practices.
- Research
- Easeye has successfully appealed to children and young parents by updating its logo and incorporating animal images. The new design resonates visually and emotionally with consumers and emphasizes environmental protection. This strengthens the brand's connection with younger consumers, promotes market growth and drives sustainable development of the industry.
- Inspiration
- Easeye is a brand focused on eye nutrition. In order to strengthen and expand the children's market, Easeye launched this brand rejuvenation upgrade. This upgrade redesigned the brand logo, the letter e in the brand name was designed as a smart big eye, applied to all product packaging. The cute animal pattern reduces the psychological burden of people, especially children, and the design style is loved by young people.
- Project Duration
- The project started in November 2023, took six months to complete, and was first listed in April 2024, and has been sold on major e-commerce platforms in China.
- Operation Flow
- The eye pattern is derived from the letter "e", which intuitively conveys the product function and shows the brand characteristics. Combined with cute animal design, attract young consumers, especially reduce the psychological burden of children. The 13mm pull ring is easy to tear, the crescent lid is easy to open with one hand, and the bottle cap is integrated with the bottle body, preventing loss and improving user experience.
- Patents
- Year 2023 Trademark holder BYHEALTH Inc. Health Vision Hammer has been protected by China Copyright Center, year 2023, registration number: Guo Zuodeng ZI-2024-F-00108447, copyright holder: Byhealth Co., Ltd.The bottle cap design on the packaging has been patented, year 2016 Patent number :ZL201620294562.6 Patentee: Byhealth Co., Ltd.
- Team Members
- Darren
Guanru
Xiaohong
Kayee
Pure
Gaoda - Image Credits
- Photo 1: Photographer Feng, Easeye, 2014
Video credits: Darren, Guanru, Kayee
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
