Ken14 Envàs de cervesa de China Resources Snow Breweries

El disseny Ken14 Envàs de cervesa de China Resources Snow Breweries és un guanyador molt estimat del prestigiós 2025 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2025

Ken14 Envàs de cervesa

de China Resources Snow Breweries

Client: China Resources Snow Breweries

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

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Colors

El Disseny

Sobre Ken14 Envàs de cervesa

Ken 14 és un envàs creat per a una cervesa elaborada amb ordi nacional. El disseny abstreu l'escena natural dels camps d'ordi de Hulunbuir, utilitzant els colors blanc, verd i daurat per evocar el creixement de l'ordi des del planter fins a la maduresa. La composició i el text segueixen l'estil dels antics diaris xinesos, cosa que facilita la lectura. Els materials inclouen una alternativa al cuir d'origen biològic feta amb bagàs de malt, un teixit no teixit, una bossa de paper kraft reciclable i una caixa de paper biodegradable, escollits per donar suport a la protecció del medi ambient.

El Reconeixement

Sobre el A' Design Award d'Argent

Ken14 Envàs de cervesa és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Ken14 Envàs de cervesa sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Ken14 Envàs de cervesa és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Dimensions i Embalatge: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Etiquetes: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Tecnologia de Producció: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Repte de Disseny: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Recerca: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Inspiració: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Durada del Projecte: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Flux d'Operació: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Membres de l'Equip: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu