Al Mar Suites Logotip by Anna Paula Martinelli is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ferro in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.
FerroGràfic· 2025
Al Mar Suites Logotip
Client: Anna Martinelli
A' Design Award de Ferro Winner in Gràfic Category
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- Verified Award Winner
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The Design
About Al Mar Suites Logotip
El logotip d'Al Mar Suites es basa essencialment en la sostenibilitat, la modernitat i la simplicitat d'aquest hotel boutique ubicat al Brasil. Les línies rectes i contemporànies s'ajusten a l'arquitectura de l'hotel i, combinades amb el disseny orgànic que evoca les onades del mar, aquest logotip és net, directe i transmet eficaçment la sensació de calma i lleugeresa d'aquesta platja brasilera. El color sorra també s'ha escollit per al·ludir a l'entorn i harmonitzar amb tots els elements decoratius i estètics de l'hotel.
The Recognition
About the A' Design Award de Ferro
Al Mar Suites Logotip és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Al Mar Suites Logotip sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Al Mar Suites Logotip és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.
- Dimensions & Packaging
- Logo Development, applicable to any material.
- Tags
- logo, graphic design, beach logo, brazilian logo, hotel, hotel logo
- Production Technology
- For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.
- Design Challenge
- The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.
- Research
- For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.
- Inspiration
- The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.
- Project Duration
- The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.
- Operation Flow
- The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.
- Team Members
- Anna Martinelli
- Image Credits
- Photos Al Mar Suites
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